Daniel Pflumm

Daniel PflummLichtobjekt o. T., 2006-09

Like a large Esso sign with its characteristic blue trim, this light object by Daniel Pflumm illuminates the outer edge of the front garden and alerts passing people and cars to the exhibition space. Pflumm works with the signs of advertising without using their brand names. The empty signpost turns into a sign of advertising as such. The viewer may ask himself how much he takes for granted when he completes, without thinking, the corresponding lettering. Well-known on an international stage through numerous exhibitions, Pflumm took part in the group show “Anstoss Berlin” at Haus am Waldsee in 2006.